Happy Greatful-To-Just-Be-Alive Day,
IT'S 10PM AND YOU'RE WRITING SOCIAL POSTS. Again. Let me help wake you up, my fellow princess or prince with a KISS. (Relax. Not that kind.😅)
KISS = Keep It Simple, Silly.
Your late‑night brain will thank you.
Two weeks ago we audited what was broken. Last week we built the calendar. If you missed either, grab them first, because this week is where the calendar gets filled and that 10pm night gets deleted.
Here's what most people get wrong in their messaging. They sit down to write twenty separate things. Twenty blank boxes, twenty times reaching for something to say. No wonder it takes all month.
You don't need twenty ideas. You need one true story and twenty formats....
Keep It Simple Silly.
David Ogilvy, unanimously considered one of the greatest marketers of all time said it perfectly: “You’re not speaking to a standing crowd, you’re talking to a moving parade.” In other words, the same person isn’t seeing your ad over and over again. It’s many different people seeing it once.
Feed AI ONE genuinely real story you already know back and forth that you've probably told 50 times already. That one story that reminds you so much, why you do what you do. That one incident that made you cry so hard it made you truly feel the issue your community members are going through. That story that encompasses what your organization truly accomplishes....That one person or family you still think about today......
........And tell that story 20 times.
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Actionable Task:
Generate your entire content set in one sitting.
Step 1: Pick one real impact story you know by heart. One person, one family, one moment. Real details, no composite. Change names for privacy.
Step 2: Open your AI tool and paste this:
"I'm the [TITLE] of [NONPROFIT, WEBSITE] in Colorado. Colorado Gives Day is December 8, 2026, and early giving opens November 1.
Here is one true impact story from our work: [TELL THE STORY IN YOUR OWN WORDS, 5 TO 10 SENTENCES].
Our campaign goal is [AMOUNT]. Our giving levels and what each funds: [LIST].
Using only this story and these details, and inventing nothing, generate my full campaign content set:
6 social posts of varying length and angle, from emotional to urgent to behind the scenes
4 emails: announcement, mid campaign, day-of morning, day-of final push
3 board talking points they can say out loud in conversation
1 ColoradoGives profile paragraph
3 thank-you messages for after the gift
Keep every piece in my voice, plain language, no jargon, no em dashes. Where you need a fact I did not give you, mark it [NEED FROM YOU] instead of guessing.
Before you start, ask me any questions you need to fully understand the story to create the emotional impact needed to get them to take action and to get my voice right."
Step 3: Answer its questions. Then edit everything to sound like you. Do not skip this.
Step 4: Drop each piece into the calendar slot from last week. Campaign done, in September.
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Remember:
Repetition isn't laziness. It's how a moving audience finally hears you. Your story doesn't need replacing. It needs retelling until the right person walks by.
#ExistToServe
P.S. Free Office Hours for EDs
My faith says give ten percent back.
Giving ten percent of your money is hard. Giving ten percent of your time is harder. That's exactly why I HAVE TO GET to do it.
So four hours a week are yours. Tell me the task that's eating you, the question you've been sitting on, or the AI thing you're curious about, but haven't had time to figure out. I solve it on the call. Free.
Not a pitch. Not a demo. Just my tithe.
Regis Arzu (he/him/his)
[email protected]
ETS AI Consulting | CEO
347.748.5078
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Mondays are rough. It's scary times for Nonprofits. Your time is scarce. That’s why I created the Monday Motivational Minute. Each week, I’ll send you one high-impact, actionable idea to help you leverage AI and save time. It will always be a 1-minute-ish read. If it adds value, great. If not, unsubscribe, but I’m betting you’ll want to stay. (Challenge Accepted ☺️)
